Half of users of social networking site MySpace are 35 or older, according to comScore Media Metrix's [http://www.comscore.com] analysis of its US traffic measurements. Only 30 percent are under the age of 25 despite the perception that the site is mostly used by children and young adults. Just a year ago, the under 18's made up about 25 percent of MySpace.

An executive of comScore noted that the analysis confirms that the appeal of social networking sites as becoming far broader. These sites encourage users to stay in touch by offering tools such as message boards, photo sharing and personal profile pages. Members can expand their networks by adding other users as friends and, in turn, connecting with their friends. The study was based on comScore's regular panels for measuring Internet audiences rather than MySpace's registration information, where users may lie about their age.